Day Two
ReThink Media has designed the Day Two training to bring together some of our favorite professional trainers to meet the unique needs of NSHR groups and has been designed to provide a smaller number of senior-level participants with intensive hands-on media and spokesperson training. Some of the very best trainers in the country will lead tailored half-day workshops on writing and placing op-eds in major outlets, delivering messages effectively on TV, implementing media strategies through the blogosphere, and conducting successful radio interviews (see more detailed descriptions of each session below).
We would like to work with whomever on your staff is the most appropriate “fit” for this kind of intensive training.
9:00–12:30 — Influencing the Debate, Part One
Shaping the Debate Through the Nation’s Op-Ed Pages
Since founding the Op-Ed Project, a unique effort to train and develop thought leaders, Katie Orenstein has conducted trainings all around the country, appeared on ABC TV World News, Good Morning America, MSNBC, CNN and All Things Considered and won an Echoing Green social entrepreneur fellowship. Participants in this session will gain a new perspective on what really makes an op-ed resonate, not just with editors - but with readers. Following that, they’ll be partnered with a mentor to help lead them to success. Read more...
Creating a Buzz in the Blogosphere
The author of “Online Politics 101: The Tools and Tactics of Online Political Advocacy,” Colin Delany, will lead participants through hands-on exercises that will demystify the process of taking a core message and building an effective campaign to make it viral in the blogosphere. Colin’s sessions are not just funny and engaging, they’re focused and effective. A highly sought after trainer, the Washington Post called ePolitics.com, the firm that Delany founded, “a one-stop shop for the tools and tactics of online campaigning.” Read more...
1:15–4:45 — Influencing the Debate, Part Two
Successful Television Interviews
A presenter's non-verbal communication — facial expressions, gestures and tone of voice — is even more important than their choice of words to successful communication. In this intensive on-camera practice session, the trainers will help participants match their words and their non-verbal cues to make their message hit home. They’ll work with participants to develop language that not only conveys clear content, but also makes a lasting emotional impact. Read more...
Making Your Points on Radio
Whether it’s a 30 second interview, an in-depth discussion or a contentious call-in show, every radio interview scenario has different opportunities to deliver a strong messages – and different traps to avoid. Using live mike and recorded practice sessions, the trainers will draw on their experience of over 20 years working in radio. Participants will learn how to deliver effective sound bites and clear messages that audiences will remember. Read more...