Day One
The First day of the gathering will present important new public opinion and messaging research informed by the best thinking of advocates and communicators across the sector, on how Americans think about core Campaign issues.
9:30–10:45
Promoting Progressive Thinking about Human Rights and Civil Liberties in Fearful Times
The staff of US in the World and their research partners from the Topos Partnership will present the results of important new public opinion and messaging research that was commissioned this past spring by the Campaign.
USITW and Topos will share fresh insights and recommend a set of overarching messages that are focus-group tested and likely to benefit both the specific issues and the broad vision that the Campaign seeks to advance.
11:00–11:45
Impact and Implications for Communicators
What do the research findings mean for advocates’ messaging and media strategies?
Presentations include:
- US in the World summarizes messaging recommendations based on research and consultations with the field
- Leaders from the field describe their early efforts to apply the recommendations to their work
- ReThink Media shares lessons from a recent audit of media coverage of NSHR issues
11:45–12:30
Discussion / Q&A
1:30–3:15
From Theory to Practice: Training and exercises in putting new messaging recommendations to work
Advocates will have ample opportunity to discuss the messaging research and to consider its implications for their own work. In addition, participants will have a chance to put the recommendations into practice, through small hands-on, issue-specific workshops and exercises that have been designed with the needs of the Campaign’s members in mind.
3:30-4:30
Report-backs and excerpts from breakout-group exercises